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About Us

About UK Move Direct

We are UK Move Direct otherwise known lovingly as UKMD. At UKMD we believe there is a better way to do all things lettings – a more efficient and effective way for everyone involved. So innovation and automation is central to the features and services we will continue to provide and leading in releasing these features and services to our loyal users is what drives us.

We believe in providing a one stop shop for all letting needs and a platform designed on principles of Security, Simplicity, Community and Empowerment of our users. We are pretty sure by using our website you figured that out but we think it is worth repeating.

We want to be known as the go-to platform for lettings – from advertising and marketing, closing tenancies within 24 hours of listings being uploaded, to property management and maintenance services and much much more. Our reach is becoming global and our user base of tenants, landlords and others seeing exponential growth – so when you think of anything lettings, then think UKMD. Take a minute to read more on our Vision, Mission and Core Values.


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UKMD Vision

We aspire to become the UK's leading online lettings platform, considered first nationally and globally by tenants, landlords, agents and others interested in the UK lettings market.

UKMD Mission

We are committed to providing tenants, landlords and agents the most efficient and effective solution to the complete lettings life cycle through innovations in our web service, superiority in our customer service, honesty in our dealings, and raising the expectations of everyone we serve.

Our Values

We want to be an extraordinary company; extraordinary in everything we do from the way we deliver our services to the way we grow our business. In our pursuit to being extraordinary we have 9 Core Values that define us. These are:

  1. Know our Customers

    We work very hard to get to know our customers and the people we deal with. We go to extraordinary lengths in understanding them and their needsso we can anticipate what they want. So whether its tenants looking to let, landlords and agents providing a let or deal providers interested in dealing with our large and growing user base we know about the things that matter to them. This deep know-how of our customers has led us to develop the most innovative and flexible online lettings platform in what we believe the world today!

    We are serious about our customers and value building strong relationships; after all a significant part of our business model depends on having thriving and mutually beneficial relationships with landlords, agents, deal providers and others. So our customers can expect us to see them as our partners – making it as easy as possible in not just finding their perfect property or finding their perfect tenant but also managing that tenancy. We understand the challenges our customers, we care and we really do get it!

    And that's not all – we value feedback and we actively seek it from all our customers to help us tailor our services and want everyone from our employees to our customers to contribute to help us understand our customers even better!

  2. Deliver Extraordinary Customer Service

    We are not an average company, our website is not average, the way we do things is not average and our service is certainly not average. Regardless of the service our customers use us for; we want to WOW them so we have made it our mission to deliver an unrivalled service over and beyond their expectations. We have set out to change the way the lettings market operates and at the forefront of this mission is providing a superior service through a unique and innovative online lettings platform supported by a dedicated and customer focused team that aim to satisfy and delight all of our customers.

    We demonstrate our commitment to this cause daily by continuously looking to improve the way we communicate with our customers, engage them in our business, build strong relationships with them and provide them at every opportunity with dedicated support in finding the perfect property or the perfect tenant.

  3. Drive Continuous Improvement and Innovation

    We know our competitive advantage comes from embracing continuous improvement and innovation which is inherent in our culture. We promote and reward collaboration and sharing of ideas across our business.

    We want to be a company that is known for innovation in the service we provide, in the features we introduce, in the way we communicate and satisfy our customers. For us being good is not good enough. We want our company and our employees to be known as being great, awesome, the best in what we do.To achieve this we know we have to differentiate ourselves, be a little unconventional sometimes and chase perfection in all we do.

    We are the only company to come up with such a unique online lettings platform with an unrivalled number of innovative features and services, pioneering features such as the deals centre with tailored and dedicated deals and a growing number of deal providers.

    Through new and innovative ways we provide services that help tenants advertise their requirements and landlord and agents advertise their properties. But we go further – we actively seek innovative ways exploit opportunities in improving our services and in eliminating many of the problems tenants, landlords and agents face in initiating, managing and closing tenancies. Hey and if our customers can help us in this then that's great – we welcome suggestions and reward them for it!

  4. Deliver Superior Value

    To us value is not what we perceive it to be but it's what our customers perceive as being valuable that's why for us getting to know who are customers are and understanding their needs is really important.

    We know our customers are from a wide range of profiles and value different things so we need to be proactive in fulfilling what they want. For example a rapidly growing number of registered student users led us to create a dedicated student zone on our website guided by a strong team of University academic staff with decades of active service in supporting students and understanding their needs and concerns especially when it comes to renting.

    We leverage the power of global insight, our relationships with our partners in the lettings market and engage our customers and employees to systematically analyse the lettings cycle from searching for a house, finding a tenant, managing the tenancy and closing the tenancy. This helps us make the experience of using our online lettings platform incredibly easy, cost effective, safe, feel looked after and provides our customers with the feeling they are well informed giving them the best opportunity to make a decision that's best for them and their needs.

    After all we know that by doing so we turn our customers into advocates for our business and part of the larger UKMD community. We have even introduced a rewards system for all our landlords, agents and deal providers!

  5. Be Honest in all we do

    Our reputation in providing a trustworthy and safeonline lettings platform is something we are proud of. Honesty, clarity, trustworthiness were all key factors we considered when designing our business from the ground up and these are engrained in our culture. We want our employees to be open and honest with all our customers and for our customers we want to foster an environment through our online lettings platform that relays trust, transparency and confidence. All our employees comply with our own dedicated Business Ethics Policy and all local rules and regulations.

  6. Embrace our Global Reach

    We want to be considered first globally by all of our potential tenant customers looking to move to the UK whether they are migrants looking to settle, students coming to study in our world renowned education system or professionals sent on business. We know very well the challenges and hurdles they face – and our aim is to make the property search for them as easy and effective as possible. We constantly challenge ourselves to improve the value proposition to this global customer base. What's more we have exciting new plans to leverage our global partners in this cause. Watch this space!

  7. Be Determined and Passionate to Achieve

    We have a vision and we have a mission and we are absolutely determined and passionate to achieve this! We believed in our business from the day we started building it from the ground up and we know what we need to do and where we want to go!

    All our employees work towards our vision and it's so exciting to see their enthusiasm and excitement knowing this is having a positive impact on our customers.We really value this passion, determination and a never say 'no, that will never work' attitude.

    We know this passion and determination will help us rise above and keep on rising to be the biggest, best and most innovative online lettings platform!

  8. Foster Respect

    We value the diversity and unique contributions of all our employees and partners that share our vision to where we want to take our company. We encourage new ideas and approaches, fostering a trusting and open environment in our company. We demonstrate respect for individuals, be they our customers or our employees. In the way we serve our customers, we have set high ethical standards inspiring trust and transparency which are also translated in the features and services we provide on our online lettings platform.

  9. Grow the UKMD Community through Loyalty, Education & Co-operation

    People are seeing the value of our service. We have a fast growing community of registered tenants, landlords, agents, deal providers, tradesman among others and we want this rapid growth to continue. We actively reward our user base and employees who support us in growing our community.

    We also know we can generate greater loyalty and appreciation through awareness and education about relevant news and events that matter to them. We want to empower our employees and every one of our customers that use our service with everything they need to know that about lettings in general, lettings in a particular area, and go even more specific such as lettings around a particular University for example!

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